About
THE COMPANY
Hi there, I'm Nicole — color enthusiast and owner of Hue Loco!
I founded Hue Loco in 2015, during the early days of motherhood, as a creative outlet to feed my love for making — and it quickly grew into something much more! Today, Hue Loco is a woman-owned, woman-operated fiber studio based in Loveland, Colorado. We are a small, passionate team of fine artists who live and breathe color!
Before starting Hue Loco, I spent over a decade as an oil painter and worked in Art Education. That background gave me a deep understanding of color theory, which I now use to create dynamic, curated palettes that help knitters, crocheters, and color lovers feel confident and inspired in their craft.
To me, color is more than just pigment — it’s a tool for expression, joy, and connection. My mission with Hue Loco has always been to inspire and empower makers through color!
Everything we do at Hue Loco is grounded in a few core values:
- Authenticity — We believe in being honest, intentional, and transparent — in our work, our relationships, and the way we build community. We are not performative; we’re real, showing up with a deep respect for our craft and the makers we serve.
- Passion — We bring energy and joy to every skein we dye, believing deeply in the power of color to uplift, connect, and inspire.
- Community — We foster inclusivity and connection, both within our team and across the broader maker community — supporting and empowering others.
Whether you’re building your dream palette or experimenting with something new, I’m here — along with my team — to support you on your creative journey!
As a hand-dyed indie company, we proudly offer one of the largest in-stock selections available, featuring over 50 colorways across 10+ different bases at any given time. Our online shop showcases a vast array of mini skeins, curated sets, seasonal favorites, and collection preorders. For additional support with color pairing, feel free to reach out to us at colormehappy@hueloco.com!
OUR TEAM
We are a small team that varies from six to ten people depending on workflow needs and seasonal projects. We value the individuals on our team and recognize each person as integral to what we do. We pride ourselves on being a company that can offer a non-traditional, creative and collaborative job. We care about our employees at Hue Loco! To support the physical and mental wellbeing of our team, we are committed to maintaining a 4-day work week, providing paid time off and 401(k) retirement benefits. If you're interested in working for Hue Loco, send an email to jointheteam@hueloco.com or complete the form on our Hiring Page (only visible when positions are open).
OUR COMMUNITY
As a company, we love, support and invest in our community and the people in it! We are committed to an inclusive space, every person is valued for who they authentically are and welcomed. Below are a few ways we are able to support our community!
Feel free to join our Hue Loco Ravelry Group! All future Create-A-Longs will be hosted on the Discord App, come join us! Create-A-Longs are announced via our newsletter and on our instagram platform. Prize baskets, always!
Our Ravelry bundles are here! We’ve curated these in an effort to help the Hue Loco community find the perfect patterns to pair with their yarn. We’re thrilled to finally be announcing it! Check out the Hue Loco bundles feature!
We collaborate with other fiber businesses to bring you unique collaborations and kits!
We're happy to partner with local brick & mortars! Check out a list of our partnering stockists.
A portion of our proceeds has gone to the following charities: The Women's Foundation Of Colorado, The Trevor Project, One Tree Planted & The Black Mental Health Alliance. We contribute prizes annually to the Knit For The Girls Fundraiser to raise money and awareness for breast cancer research. In the future, we're hoping to shift our focus and charitable contributions toward the needs of our local community!